Customer Experience

The ultimate Super Bowl tailgate experience at MIA

The URW Airports team helped extend the game-day energy in Miami beyond Hard Rock Stadium by bringing the ultimate tailgate experience to travelers.

February 10, 2020

With a record-breaking number of visitors passing through Miami International Airport for Superbowl LIV, our Miami team helped extend the game-day energy beyond Hard Rock Stadium by bringing the ultimate tailgate experience to travelers.

Transforming areas within the terminal into a high-impact fan zone, the experience featured interactive games, a live DJ, special offers and giveaways as well as unique Super Bowl LIV from MIA shops and restaurants, a photo booth, fan cam and much more.

Another example of unique events and activations we deliver across our Airports portfolio to raise the bar on the customer experience, check out the video to learn more.

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