Customer Experience

Celebrating women in sports at LAX

Activations in partnership with HMSHost and Hudson help kickoff FIFA 2023 Women's World Cup™

FIFA Women's World Cup™ fever is spreading and guests at Los Angeles International Airport (LAX) recently had the chance to get in on the fun.  

We were thrilled to partner with HMS Host and Hudson, to celebrate women in sports ahead of the World Cup game featuring USA against the Netherlands.  

“We always are looking to bringing exciting experiences such as a kickoff to the World Cup to our guests,” said Maral Matossian, URW General Manager, LAX. “Thank you to HMS Host and Hudson for their collaboration and partnership in surprising our guests and bringing the unexpected to their travel journey.” 

 Guests in Terminal 6 near the food court had the opportunity to hear from a panel including Women’s Health magazine deputy editor, Amanda Lucci, and representatives from HMS Host and Hudson. They also had the chance to play soccer on a tabletop game.  

 Complimentary Larabars, exclusive swag including sweatbands and scarves courtesy of TRULY (U.S. Soccer sponsor) and TRULY beverages for guests 21 and over were available to enjoy.  

We love when our partners bring new and thrilling experiences to our guests. What a great way to kickoff the FIFA Women's World Cup™. 

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